Circular Economy Challenge

Kokeilun paikka on palvelu, jossa me kaikki voimme ideoida ja kehittää yhteisiä kokeiluja sekä hakea niille rahoitusta. Kokeilun paikassa edetään ideasta / haasteesta kokeiluehdotukseen, mahdolliseen rahoitukseen ja toteutukseen asti.






Circular Economy Challenge



Come join us in finding new commercial circular economy solutions by experimenting!

In a circular economy, business models are based on developing services, ensuring the sufficiency and sustainability of materials and recycling. The call for proposals for  projects is looking for new circular economy-based business opportunities around the themes of plastics, textiles and construction.

A total of EUR 120,000 in support is available for implementing the experiments. Each selected experiments will receive EUR 5,000 in support. Once the experiments are complete, those that show the greatest potential will be granted for further development.

Participating in the call for proposals is an opportunity to develop your idea, receive peer and communication support, spar with experts and find new collaboration partners. The call for experiment proposals is open to anyone who wants to develop commercial circular economy solutions. Time to complete the experiments is until the end of May.


The call for experiment proposals is looking for solutions to recognized national and international challenges that have not yet been resolved. Do you have an idea for a business experiment that will help solve one of these challenges?


Finland produces a total of 13 kg of textile waste per resident each year.  The garment industry is responsible for around 10 per cent of the world’s carbon dioxide emissions, which is more than all international air travel and maritime transport combined. The majority of clothing ends up in landfills or is incinerated. Separate collection of textiles will become mandatory in the EU by 2025. How can your experiment respond to the challenges facing the textile industry?


Europe produces 15 million tonnes of plastics waste each year, and less than 30 per cent of it is recycled. The recycling potential of plastics remains largely untapped. All plastic containers on the market in the EU must be recyclable by 2030. The goal is to reduce, recycle and replace plastics. What are some ways we can achieve this?

Building and Construction

The construction industry is one of the largest consumers of natural resources, and construction and demolition waste accounts for around one third of the waste produced in Europe. It is not always necessary to construct new buildings: construction can be avoided by using existing buildings more efficiently and making changes to how facilities are used. On the other hand, there are ways to mitigate the negative effects of construction, such as by choosing the right building materials. Finland’s goal is to achieve a 70 per cent recovery rate for construction and demolition waste by 2023. How can an experimental approach help us integrate the principles of circular economy into the construction industry?


11 December  Call for proposals opens

18 December  Facebook info 1: general info on the call for proposals, ask us and we’ll answer!

8 January   Facebook info 2: Impact through experimentation. Anna-Maija Aalto, Finnish National Fund for Research and Development Sitra

22 January   Call for proposals closes

6 February   Announcement of results

19 February   Kick-off event for selected applicants. (Ambitious applicants should already save this date in their calendars just to be sure!)

31 May Experiment`s are ready.


Members of the jury are Mikko Nousiainen (Green Building Council Finland ), Satumaija Mäki (Suomen Tekstiili & Muoti ry), Maija Pohjakallio (VTT), JP Virtanen (Avanto Ventures), Riitta Silvennoinen (Sitra), Ira Alanko (Kokeileva Suomi) and Johanna Kotipelto (Kokeileva Suomi).


Experiments are evaluated using the following criteria. Each of the three main criteria has a top score of 5 points, so the total maximum score is 15. Everyone who submits a proposal will receive feedback from the jury on how to further develop their idea.

A) Novelty and innovativeness (1–5 points)

How new and special is the idea for your experiment?

Does your experiment apply a solution in a completely new way or is it new for its area?

B) Impact and replicability (1–5 points)

How well does the experiment take into account the principles of circular economy? Is the solution based on the development of products or services, the sufficiency and sustainability of materials or recycling and recovery?

How effectively does the experiment respond to the challenges defined in the call for proposals (plastics, textiles & construction)?

Can the experiment be replicated? How well does the experiment take into account the further use of the results?

C) Viability (1–5 points)

Are the organisations and parties essential for the solution involved in the implementation?

What kinds of resources (e.g. work time, competence, other funding) are available for implementing the experiment?

Are the experiment proposal and its costs explained clearly and realistically?


The tools for participating in the call for experiments are available on this page, so you’ve come to the right place! To submit a proposal, start by registering through the link at the top of this page. You can find the “participate” button at the bottom of this page, for example.

In order to submit an experiment, you must complete all the phases. You can formulate the idea for your experiment by answering the questions provided! It’s that easy! Watch the slideshow or visit the instruction website for more detailed instructions on the different stages of the experiment process.


The results and insights gained from the experiment will be openly reported on the website. Please do not build your experiment around a business secret.

Procurement contracts will be signed within two weeks of publishing the selected projects. The reimbursement will be paid in one instalment after the contract has been signed.

The procurement concerns a research and development service as referred to in Paragraph 13 of Subsection 1 of Section 9 of the Act on Public Procurement and Concession Contracts. An agreement for a esperiment comes into existence with the signing of a written contract. The jury that evaluates the proposals is made up of experts in the fields of circular economy and piloting. We have the right not to procure experiments if we do not receive proposals corresponding to our criteria.


If you get stuck, we can help you on the Circular economy message board together with others interested in experimenting. We are also happy to answer questions by e-mail.

Sara Lukkarinen,


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