Gamified Cohousing |

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Kokeilu on luotu 22.01.2019

Gamified Cohousing Oy

Gamified Cohousing

We turn empty buildings into modern cohousing and coworking economies

Miksi tämä kokeilu on tarpeellinen?

Finland is Nr 1 in Europe in demolishing buildings and in avoiding neighbors. Over 10% of our buildings are empty and construction industry emits arguably 44% of all CO2 into the atmosphere. The two problems we are solving are the misuse of resources and the loneliness in cities. The support granted here would be integrated in the overall budget of the renovation and software application development budget. We believe we need to think big in order to have an impact in improving circular economies. So the goal of the experiment is to bring this building back alive with our 4 stage method and replicate it further in other abandoned buildings around Finland. Later then also internationally. China, where we were last October presenting this idea, has over 24% buildings empty!

Miten kokeilu toteutetaan?

We must RENOVATE OLD BUILDINGS 1ST. So we increase the life cycle of these, avoiding building new ones. Then we use these to create a community, with an internal management tool based on a gaming app that allows it to set its own social, energetic and political rules and goals. To achieve this we use a 4 step principle, minimal renovation, 50/50 cohousing + corworking (to increase the ability to negotiate differences with our neighbors) modular design and Gaming app as facility management tool. Usually old abandoned buildings are very difficult to bring back alive, because for example, they are in remote locations, belong to many owners who don't get along or the house has too many problems to solve and it will be too expensive to renovate. With our 4 stage method we are able to overcome that. Our renovation methods are based in agile construction principles, the modular design will allow flexibility over time increasing its responsiveness to change and thus its Life Cycle, the cohousing and coworking mix will create an internal economy which will diminish the need for a building to be on a great location and the facility management gaming app will assure that the management and social tasks evolve over time and turn that old abandoned house into a smart one. We are now buying a old school in Hyrsylän Koulu and developing a gaming app with the support of Business Finland. This house (see main picture) will be renovated from February 2019. If we manage to bring people to rent or buy parts of it, we will prove that our idea can bring back people to use old buildings, avoiding them to buy new ones. With it we just went super green and we just increased the life cycle of this building, built in 1905, to at least 30 more years! In February the acquisition is finalized, the renovation starts immediately. We will have the 1st inhabitants in March and April, and we expect to have 50% occupancy by Sommer 2019. The software will be applied around April for tests and updated till the fall.

Kuka tai ketkä kokeilun toteuttavat?

The company created last year, Gamified Cohousing Oy will lead the to be created Hyrsylän Koulu AsOy. From funds of other investors and grants we will renovate the house applying all the housing and office standards to it so its eligeable to be sold partiually and rented. The house will become a housing cooperative and part of it is managed too by the Gamified Cohousing Oy. So our team of architects and engineers as well as marketing experts and the new users and inhabitants of the house will take part of this experiment.

Mikä on kokeilun kokonaisbudjetti ja miten se jakautuu maksajatahoittain?

The house is being bought for 180k euros and the renovation will be about 600k more. The gaming app is now on the 1st stage costing 6k later it will need 250k more.

Millaista osaamista ja rahoitusta kokeilulla on käytettävissään?

The Gamified Cohousing Oy came out of a startup incubator of Mutiny by the Helsinki Think Company. There we built up the team of architects, engineers, psychologists and marketing experts. Later it grew incorporating software developers and public relations experts.

Mitä kokeilun matkalla on tapahtunut?


  • The objective of the Gamified Cohousing is to develop co-housing and coworking spaces by renovating abandoned buildings that are facing destruction or degeneration and later these are sold and rented
  • It turns empty buildings into economies by applying 4 principles
  • Minimalistic renovation
  • 50/50 Cohousing and Coworking mix
  • Modular and open design
  • Gamified Facility Management
  • GC services encompass all these 4 stages
  • GC is now buying an old abandoned house of 1000 sqm and 1.3 ha land near Helsinki to be the pilot project (Hyrsylän Koulu)
  • GC revenues comes from: selling apartments, renting out shared spaces (co-owned by all shareholders in housing company)
  • GC is already in partnership with several companies and research institutes which are developing with us the needed technology and know-how (see point 4.2)

We are building a business on a value based mission that resonates with a new generation of conscious buyers that want to find new ways of living by sustainable development. Shared housing and shared economies will transform the concept of requiring a home from a cost calculated decision to a profit driven vision while building up a long term circular economy.

The gaming app is starting to look like this:


Pedro Aibéo -

Architect (MSc TU Darmstadt) and Civil Engineer (MSc FEUP) with over 50 buildings built in 18 countries, Vis. Ass. Professor on ”Architectural Democracy”, founder of the World Music School




Nina Linde -

MSc Architect (TU Darmstadt), 10 years of experience in architecture  in Finland


Design Architect

Henri Virta -

CFO at Megical Oy, consultant of Innovation Manager Finland, Chairman of Do Company Oy


Financial and Strategic Advisor

Stefan Gustafsson -

Co-founder of Keyofd Aktiebolag (SWE), Keyofd OY and CEO of Redneck Productions


Marketing Advisor

Susu Nousala -

Systemic creative Professor at Tongji University, sustainable design, complex adaptive systems in Finland, China, North and Central America.


Research Advisory

Melonnie Manohar -

UX Expert at Luxoft

UX expert

Paula Ojansuu -


Professional photographer who grew up in the school which we are now renovating. Paula knows the community well and is key to involve the local community

Public Relations

Operation Cycle

  • GC buys a property with an empty building .
  • We renovate the houses according to the above mentioned 4 stage principles
  • We create a building cooperative for each house (asunto-osakeyhtiö)
  • We sell and rent the residential and office spaces
  • We implement a gamified facility management app which will monetize and improve its services (optimized via scaling up)
  • We use the generated profit to buy and renovate further abandoned  houses
  • Our 1st house is Hyrsylän Koulu a former primary school, agreements are signed. This development will bring good publicity to the municipality which will be used as PR

Evidence of Customer Demand

  • Change is paramount and people search for more flexibility in both work and living. The traditional 9 to 17 work model is changing and the number of people working from home continues to rise. In 2009, 12.8% of the UK workplace (3.7 million people) worked from home, an increase of 21% from 2001. Freelancers grew 20% from 1998 to 2008.
  • Rising trend on relocating outside cities - de-urbanisation, for example with the surge of automated cars and “real” shared economies, also from the increase of property prices in the cities and its surroundings.
  • Harder policies on giving out loans from the central bank i.e. lower house loans - in need of cheaper options
  • Sustainability - people are searching for building for long lasting visions
  • Lohja area real estate prices are increasing
  • The expected income for year 1 is of €1,439,944, with all apartments sold and occupancy rate average of the shared spaces of 30%. This means that when 52% of the apartments are sold, the initial investment plus running costs are recovered.

Competitor Profiling

Main competitors are construction companies, more specifically the ones working also in cohousing projects (for example Fira Oy).

In national level, Finland, the market for cohousing is growing but the provided solutions are very limited and so is the legislation. The shared spaces proposed are always under 10% of the overall living area and the tasks during its operational life are minimal (compare MaltaTalo).

Shared spaces are seen as a risk not as a potential source of revenue. The overall majority of these projects are new built buildings, to avoid uncertainties attached to renovation. The construction market for new buildings is saturated and there is a much stronger perspective in the renovation sector.These companies aim for short term profits not building to last for 200 years. Renovating aims for longer life cycles.

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